Terra Dotta University 2013
Student reviews are powerful. According to DigitalVision, 62% of customers read a review before making a purchase online and about 1 in 3 describe an internet review as their #1 influence in booking travel. In a recent interview the marketing manager at Expedia summed it up, writing, "We are moving from an information age to a recommendation age."
Terra Dotta is building a new feature with the independent review website RateMyStudyAbroad.com. You will be able to use this widget to publish your students' testimonials to your website, your Facebook page, and online directories like GoAbroad.com and RateMyStudyAbroad.com. In this session we will show you how to trigger this new feature in your Terra Dotta StudioAbroad system to increase your program marketing results.
